3 Ultimate White Hat SEO Techniques to Double the Traffic
Fact: Google’s a genius at ranking websites. Opinion: you can secure the no.1 spot on the first page and beat Google at its own game. Well, you can, but not for long.
What you call your tiny exploitation of a search engine’s authorized SEO strategies is called black hat SEO in the digital marketing world. You see, Google’s getting smarter each day. It is now more efficient than ever in finding all those keywords stuffed articles, paid links, and hidden content.
So, if you start to suddenly notice a significant drop in traffic or that your website’s been de-ranked, it’s a search engine’s way of ‘handling’ offending sites personally. And with the ever-so-evolving algorithms, you can expect the same attention sooner rather than later.
What is White Hat SEO?
It’s time you focus on not gaining just some quick, momentary value for your site but a slow, steady rise to a more long-term ranking.
So, what differentiates black from white? For the most part, white hat SEO is aimed at enhancing user experience than of a search engine. It unquestionably follows Google’s approved website optimization guidelines. It means you’ll now be playing by their rules, creating content relevant to the searcher’s intent, and building links to and from other high-quality content on the web.
With all that discussed, let’s move on to what we consider the ultimate, must-do white hat techniques that will drive 2, 3, or even 4x the traffic to your site.
1. Keyword Research
It is possibly the easiest, most popular, and foundational internet marketing tactic. Simply put, they are the pillars of search engine optimization in today’s world.
Keywords are ideas of what people are looking for and descriptions of what you’re offering. You can then use them to select topics for how-to articles, long-form content, videos, and even email marketing. Check out this keyword research tools list by Ahrefs.
Alas, you have to make sure that you’re especially targeting long-tail keywords. They’re the small questions that google suggests when you’re looking for a particular topic. You can even head over to online communities like Reddit, and hunt for the phrases that people tend to use frequently.
Pro tip: you can also go around looking for keywords used by competitor websites and organize them in spreadsheets to keep track.
2. Unique, Valuable Content
We all know the web today is not what it was 5 or 10 years ago. You can find everything today, but that does not mean that literally everything is available on a quick search. It also doesn’t mean that what is there is of quality.
For this, you’ll have to ditch $5/1000words writers and bring on some great ones who can write relevant, engaging, and readable content. No more republishing already posted articles or rewriting and spinning existing content.
Stealing someone’s content is unethical, and most of all, Google does not like duplication. Your write-up should be unique, answers queries, and provides value to convert visiting users into regulars and sharers.
Remember: Google can tell and reward websites that have visitors sticking around — not just bouncers.
3. Link Building
Did you know that 75% of the internet searchers never go past the first page? And it can’t be more emphasized how essential link building is in achieving just that. It is probably the most influencing factor in Google’s ranking decisions. Not having quality backlinks is the answer to why all your competitors must have outranked you. However, the keyword here is quality, not quantity.
You need high authority, relevant sites to link back to your site, even if it’s just one — still better than hundreds of non-authoritative, irrelevant links. The question which follows is: how do you get them?
There are few tested methods like sending out invites to experts and doing a round-up post on a common topic which includes their links in the post. The link then can get shared around in different circles this way. Or you can report broken links to their owners and offer up a link back to your website instead.
When it comes to white hat SEO, you have to do one thing: think like a search engine.
It will take some time, it won’t deliver instant results, and it will take at least six months for you to see a real gain in rankings even. And yes, there are also many challenges to overcome like keyword competition, planning outreach campaigns for backlinks, and hiring competent writers.
However, it will all be worth it when you start seeing actual results and profits. Just be consistent, keep spending time polishing your white hat, and remember your goals.